BE THE STAR OF THE SHOW!!

Imagine your ad shown on a screen that is over 2 stories tall, to a captive audience that can not turn the page or change the channel.

Cinema advertising offers the geographic targeting of consumers right in your neighborhood.

Trends

• 222.7 Million People went to the movies last year, up 3% over prior year (2010 MPAA Study)
• Moviegoing is America’s #1 leisure activity – 96% of moviegoers go with at least one other person (2010 OTX The Moviegoer eXperience)
• 2010 saw the record for the highest grossing film of all time with Avatar – $760.5MM (boxofficemojo.com)
• The Total Average Age of the Big 5 Networks is continuing to grow older, 51.6 years old (Horizon Media)
• Average Moviegoer is 25 – 39 years old (2010 MPAA Study)
• 72% go to eat before/after the movies (1)
• 96% go shopping before/after the movies (1)

Facts

• More people went to the movies in 2010 than attended Theme Parks and Sporting Events combined (2010 MPAA Study)
• Adults ages 21 or older are 2x more likely to go to the movies than to bars/nightclubs once a month or more (2010 MRI Doublebase Study)

The Audience

• Moviegoers represent a younger, more diverse, and more affluent audience
• While TV gets most of its viewing Mon-Thu, 69% of Cinema’s audiences are on the weekends, a perfect complement to TV (2)
• Similarly, Cinema’s most popular time of year is during the summer months (May-Sep), when TV viewership is at a low (2)
• Cinema has a higher concentration of A18-49 (54%) than primetime broadcast TV (average 42.9% across all networks) (2)
• The average HH Income of moviegoers is $83,700, which is +15% higher than the average US person (2010 MRI Doublebase Study)
• 85% of all Hispanics and 73% of all African Americans go to the movies (1)
• Moviegoers are out and about
• 42% go to eat before/after the movies (1)
• 16% go shopping before/after the movies (1)
• 92% of moviegoers attend the movies with someone else (3)
• 42% of moviegoers attend with a spouse/partner/date (3)
• 34% of moviegoers attend with friends (3)
• 28% of moviegoers attend with kids (3)

Benefits

• Moviegoers find cinema ads 65% more memorable than local newspaper ads (3)
• 73% of moviegoers who are familiar with a local business demonstrate the likelihood to purchase; +46% stronger than the average moviegoer (3)

Cinema advertising campaigns deliver return on investment through high recall and purchase intent.

Longer running campaigns deliver…

• 76% recall advantage over short-term campaigns (3)
• Twice the purchase intent advantage over short-term campaigns (3)

(1) NRG, American Moviegoing 2010
(2) Nielsen Media Research 2010: Interview Questions and Galaxy Explorer
(3) Screenvision/ Frank N. Magid Associates Oct/Nov 2005

For more information, visit the Cinema Advertising Council’s website: www.CinemaAdCouncil.org